2025 in the rearview: Gear up for 2026
Set yourself up for success in the new year with access to the latest product innovations, data insights, and all that is to come in 2026. Fill out the form to start partnering with CarGurus today.
2025 product updates
Building solutions across the vehicle lifecycle
PriceVantage
Our newest pricing solution is built to improve your turn time by 5x vs. your competitors with predictive price recommendations.1
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RPMÂ Strategies
You can now select inventory by VIN/stock number to promote in ads on top websites, driving incremental shoppers to your site.
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Sell My Car
Acquire quality inventory from local CarGurus consumers. Control your acquisition strategy by placing offers on the cars you want, at the price you want to pay.
Learn more2025 by the numbers
Connecting you to the largest, high-intent audience
#1
in ROIÂ among listings sites2
44.3M
average monthly visits3
#1
most visited listing site3
Top 2025 insights & trends
Informing a successful 2026
2025 Recap & 2026 Outlook
Explore our 2025 Recap & 2026 Outlook report to see what shaped this year’s market and what shifting costs, incentives, and supply will mean for 2026.
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2025 CarGurus Consumer Insights Report
Check out our 8th annual Market Intelligence report to learn more about how car buyers and sellers are blending online convenience with in-person confidence as they navigate today’s market.
Learn more2025 brand initiatives
Creating new ways to reach more drivers
Big Deal Campaign
In early 2025, CarGurus launched a new national brand campaign, "Big Deal." The campaign pays tribute to the momentous experience of car shopping, along with the trusted digital tools from CarGurus that help consumers find the best deal on their big deal.
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Boston Common Golf Sponsorship
A first-of-its-kind opportunity to be a part of a trailblazing new league in golf through in-game signage, branded content, community activations, hospitality and more.
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The Big Deal Show Summer Giveaway
Our biggest giveaway ever with talent including Tony Hawk, Zeb Powell, Maggie Thurmon, Josh Duhamel, Reggie Bush and Aly Raisman. We produced 30+ pieces of content for use on our website, social accounts and in ads.
Learn moreSet yourself up for success in 2026 with our powerful solutions and insights to drive your business forward.
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