2025 in the rearview: Gear up for 2026

From our latest product innovations to strategic data insights, see how CarGurus helped drive success in 2025 and explore key resources to keep the momentum going in the new year.

2025 product updates

Building solutions across the vehicle lifecycle

PriceVantage

Our newest pricing solution is built to improve your turn time by 5x vs. your competitors with predictive price recommendations.1

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RPM Strategies

You can now select inventory by VIN/stock number to promote in ads on top websites, driving incremental shoppers to your site.

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Sell My Car

Acquire quality inventory from local CarGurus consumers. Control your acquisition strategy by placing offers on the cars you want, at the price you want to pay.

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For a full look back on our 2025 innovations, view our quarterly product updates

Quarterly product updates

2025 by the numbers

Connecting you to the largest, high-intent audience

#1

in ROI among listings sites2

44.3M

average monthly visits3

#1

most visited listing site3

Top 2025 insights & trends

Informing a successful 2026

2025 Recap & 2026 Outlook

Explore our 2025 Recap & 2026 Outlook report to see what shaped this year’s market and what shifting costs, incentives, and supply will mean for 2026.

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2025 CarGurus Consumer Insights Report

Check out our 8th annual Market Intelligence report to learn more about how car buyers and sellers are blending online convenience with in-person confidence as they navigate today’s market.

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2025 brand initiatives

Creating new ways to reach more drivers

Big Deal Campaign

In early 2025, CarGurus launched a new national brand campaign, "Big Deal." The campaign pays tribute to the momentous experience of car shopping, along with the trusted digital tools from CarGurus that help consumers find the best deal on their big deal.

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Boston Common Golf Sponsorship

A first-of-its-kind opportunity to be a part of a trailblazing new league in golf through in-game signage, branded content, community activations, hospitality and more.

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The Big Deal Show Summer Giveaway

Our biggest giveaway ever with talent including Tony Hawk, Zeb Powell, Maggie Thurmon, Josh Duhamel, Reggie Bush and Aly Raisman. We produced 30+ pieces of content for use on our website, social accounts and in ads.

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Thank you for your continued partnership throughout 2025.
Questions? Your account team is here to help, contact us at 617-234-5591

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1. Average of median turn time trends from June-Sept, indexed to May 2025 for 30 Beta dealers that took the most recommendations within +/- 1% compared to each of the 5 dealerships on CarGurus with the most overlap in shoppers viewing both dealers’ VDPs.

2. Market Probe International, blinded survey of 651 dealers, July-August 2025. Based on 321 dealers who pay for at least two listings sites.

3. Similarweb, Traffic and Engagement Report (Cars.com, Autotrader.com, TrueCar.com, CARFAX.com Listings (defined as CARFAX.com Total visits minus Vehicle History Reports traffic), Q3'25.
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