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Dealer Resource Center
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Best Practices
CarGurus Leads and Connections
Accessing Your Leads
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Reach the industry’s most engaged audience on the most visited marketplace on a channel that is right for them.
Brand
CarGurus offers several advertising options to engage with our high-value shoppers, such as standard display, native, custom, and sponsored opportunities.
Accessing Your Leads
Lead Enhancements
CarGurus Leads and Connections
Best Practices
Market to the industry’s most engaged audience on the most visited marketplace. Join dealers who are already putting their vehicles in front of more shoppers, on more channels, and connecting with buyers who are ready to purchase.
Ready to advertise with CarGurus?
Get in touch with our team today.
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Best Practices
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Dealers
RPM
CarGurus Real-time Performance Marketing. Drive more high-quality shoppers to your website.
• Omnichannel Campaigns
• Customized Ads
• Dynamic Targeting
• Branded CarGurus VDPs
Manufacturers (OEMs)
All others
Audience
Dealers
CURRENT SOLUTIONS
Choose from a variety of advertising and sponsored content to reach your desired audience.
• Branded Landed Pages
• Custom and Native Ad Units
• Sponsorship
• Retargeting
• In-Market Audiences
Manufacturers
CURRENT SOLUTIONS
Choose from a variety of advertising and sponsored content to reach your desired audience.
• Custom and Native Ad Units
• Sponsorship
• Segment Targeting
• Social Audience Targeting
• In-Market Audience Targeting
All others
Standard display advertising
CarGurus offers a variety of standard display advertising units in different sizes across various devices. Fine tune your campaign based on the available options below.
Medium rectangle
Desktop/Tablet/Mobile
300x250
300x600
Half page
728x90
Desktop/Tablet
Leaderboard
320x50
Mobile
Static wide banner
320x100
Mobile
Small banner
Desktop/Tablet
Standard display asset & tagging requirements
HTML5 or third party served only (unless otherwise noted)All assets comprising the ad being served (tags, images, tracking pixels, etc.) Must be SSL compliant, make secure calls, and use secure URLs.
Creative specs sheet
Other
Additional advertiser opportunities include Custom Ad Units and PMP deals and engage with our quality audience of high-value shoppers.
Contact us
Standard
Standard
Native and Custom Display
Native and Custom Display
CarGurus offers a variety of different ad placements and sizes across various devices. Fine tune your campaign based on the available custom and native ad unit options below.
Native and custom display advertising
728x90
Desktop/Tablet
Shopping links unit
300x250
Desktop/Tablet
Shopping links unit
728x80
Desktop/Tablet
Certified co-branded promo unit
728x90
Desktop/Tablet
Inventory filter
320x50
Mobile
Shopping links unit
Native and custom display asset & tagging requirements
HTML5 or third party served only (unless otherwise noted). All assets comprising the ad being served (tags, images, tracking pixels, etc.) must be SSL compliant, make secure calls, and use secure URLs. All Custom units built by CarGurus unless otherwise noted. Requires assets and copy.
Creative specs sheet
728x90
Desktop/Tablet
Native filter unit
Want to drive your CarGurus display advertising or sponsored content to brand specific pages on site? Choose from different native sponsorships and integrated pages to grab your audience’s attention.
Branded and sponsored content
Creative specs sheet
CarGurus O&O
New Shopper Homepage Sponsorship Plus w/Social Ad On
CarGurus O&O
New Car Research Sponsorship Plus w/Social Ad On
CarGurus
CPO Shopper Homepage Sponsorship
BRANDED AND SPONSORED
BRANDED AND SPONSORED
AutoList
AutoList App Awareness Sponsorship
CarGurus
AutoList
+
CarGurus
AutoList
CarGurus
AutoList
+
CarGurus
AutoList
CarGurus
AutoList
Reach your target audience via sponsored email or custom promo units, tailored to your brands messaging to make an impact across your audience.
Custom ad units
728x90
300x250
Desktop/Tablet/Mobile
Sponsored email unit
Custom
Desktop/Tablet/Mobile
Vehicle details promo unit
Creative specs sheet
Creative specs sheet
Video in-market audience targeting
Social audience targeting
Segment targeting
Partner with CarGurus to access our exclusive digital marketplace and purchase programmatic ad inventory directly.
PMP (Private Marketplace Deals)
PMP
PMP
Custom Ad Units
Custom Ad Units
728x90
300x600
300x250
320x50
Desktop/Tablet/Mobile
Custom
Desktop/Tablet/Mobile
Custom
Desktop/Tablet/Mobile
Get started
Creative specs sheet
Creative specs sheet
Creative specs sheet
Creative specs sheet
Creative specs sheet
RPM
CarGurus Real-time Performance Marketing. Drive more high-quality shoppers to your website
• Omnichannel Campaigns
• Customized Ads
• Dynamic Targeting
• Branded CarGurus VDPs
Current solutions
Choose from a variety of advertising and sponsored content to reach your desired audience.
• Branded Landed Pages
• Custom and Native Ad Units
• Sponsorship
• Retargeting
• In-Market Audiences
Current solutions
Choose from a variety of advertising and sponsored content to reach your desired audience.
• Custom and Native Ad Units
• Sponsorship
• Segment Targeting
• Social Audience Targeting
• In-Market Audience Targeting
Creative specs sheet
Creative specs sheet
Creative specs sheet
Creative specs sheet
Creative specs sheet
Creative specs sheet
Filtering/Blocking based on IP, domain, region, and more.
Traffic Source Filtering and Blocking
Putting the brakes on invalid traffic.
ABS (Anti Bot System)
CarGurus leverages a multi-layer security solution to monitor, reduce, and eliminate known sources of invalid traffic. Combined with added protection from our ad partners, the team at CarGurus uses automated internal technology and human review to guard against identifiable sources of low-quality interactions. Advertising with CarGurus means you will never be charged for impressions or clicks that have been identified by CarGurus as invalid traffic.
Ad Operations department highly trained in identifying sources of IVT.
Human Detection and Manual Review
IVT solutions from major ad partners and industry leaders.
Integrated Internal and Third-Party Technology
Staying up to date on recent trends and implementing preventative measures designed to reduce the incidence and impact of issues.
Research and Proactive Bot Hunting
ABS
ABS
ABS
ABS