Advertise with CarGurus
Reach your customers in the best way possible by marketing to the industry’s most engaged audience on the most visited marketplace. Join dealers who are already putting their vehicles in front of more shoppers, on more channels, and connecting with buyers who are ready to purchase.
Audience
Reach the industry’s most engaged audience on the most-visited marketplace on the channel that’s right for them.
Dealers
CarGurus Real-time Performance Marketing. Drive more high-quality shoppers to your website.
- Omnichannel Campaigns
- Customized Ads
- Dynamic Targeting
- Branded CarGurus VDPs
Manufacturers (OEMs)
Choose from a variety of advertising and sponsored content to reach your desired audience.
- Branded Landing Pages
- Custom and Native Ad Units
- Sponsorship
- Retargeting
- In-Market Audiences
All Others
Choose from a variety of advertising and sponsored content to reach your desired audience.
- Custom and Native Ad Units
- Sponsorship
- Segment Targeting
- Social Audience Targeting
- In-Market Audience Targeting
Brand
CarGurus offers several advertising options to engage with our high-value shoppers, such as standard display, native, custom, and sponsored opportunities.
Standard Display Advertising
CarGurus offers a variety of standard display advertising units in different sizes across various devices. Fine tune your campaign based on the available options below.
Standard display asset & tagging requirements
HTML5 or third party served only (unless otherwise noted). All assets compromising the ad being served (tags, images, tracking pixels, etc.) must be SSL compliant, make secure calls, and use secure URLs.
Native & custom display advertising
CarGurus offers a variety of different ad placements and sizes across various devices. Fine tune your campaign based on the available custom and native ad unit options below.
Native and custom display asset & tagging requirements
HTML5 or third party served only (unless otherwise noted). All assets compromising the ad being served (tags, images, tracking pixels, etc.) must be SSL compliant, make secure calls, and use secure URLs. All custom units built by CarGurus unless otherwise noted. Requires assets and copy.
Branded and sponsored content
Want to drive your CarGurus display advertising or sponsored content to brand specific pages on site? Choose from different native sponsorships and integrated pages to grab your audience's attention.
Programmatic
Additional advertiser opportunities include PMP deals which provides engagement with our quality audience of high-value shoppers.
PMP (Private Marketplace Deals)
Partner with CarGurus to access our exclusive digital marketplace and purchase programmatic ad inventory directly.
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ABS (Anti Bot System)
Putting the breaks on invalid traffic
CarGurus leverages a multi-layer security solution to monitor, reduce, and eliminate known sources of invalid traffic. Combined with added protection from our ad partners, the team at CarGurus uses automated internal technology and human review to guard against identifiable sources of low-quality interactions. Advertising with CarGurus means you will never be charged for impressions or clicks that have been identified by CarGurus as invalid traffic.
Traffic Source Filtering and Blocking
Filtering/Blocking based on IP, domain, region, and more.
Human Detection and Manual Review
Ad Operations department highly trained in identifying sources of IVT.
Research and Proactive Bot Hunting
Staying up to date on recent trends and implementing preventative measures designed to reduce the incidence and impact of issues.
Integrated Internal and Third-Party Technology
IVT solutions from major ad partners and industry leaders.