Reach your customers in the best way possible

Dealer Resource Center

Best Practices

CarGurus Leads and Connections

Accessing Your Leads

Lead Enhancements

1-800-CARGURUS

Reach the industry’s most engaged audience on the most visited marketplace on a channel that is right for them.

Brand

CarGurus offers several advertising options to engage with our high-value shoppers, such as standard display, native, custom, and sponsored opportunities.

Accessing Your Leads

Lead Enhancements

CarGurus Leads and Connections

Best Practices

Market to the industry’s most engaged audience on the most visited marketplace. Join dealers who are already putting their vehicles in front of more shoppers, on more channels, and connecting with buyers who are ready to purchase.

Ready to advertise with CarGurus? Get in touch with our team today.

CarGurus helps dealers connect with shoppers

The CarGurus Shopper by the Numbers

They’re Big Researchers

Transparency Drives Their Search

Best Practices

AUDIENCE

BRAND

OTHER

RPM

CONTACT

Get started

Dealers

RPM CarGurus Real-time Performance Marketing. Drive more high-quality shoppers to your website. • Omnichannel Campaigns • Customized Ads • Dynamic Targeting • Branded CarGurus VDPs

Manufacturers (OEMs)

All others

Audience

Dealers

CURRENT SOLUTIONS Choose from a variety of advertising and sponsored content to reach your desired audience. • Branded Landed Pages • Custom and Native Ad Units • Sponsorship • Retargeting • In-Market Audiences

Manufacturers

CURRENT SOLUTIONS Choose from a variety of advertising and sponsored content to reach your desired audience. • Custom and Native Ad Units • Sponsorship • Segment Targeting • Social Audience Targeting • In-Market Audience Targeting

All others

Standard display advertising

CarGurus offers a variety of standard display advertising units in different sizes across various devices. Fine tune your campaign based on the available options below.

Medium rectangle

Desktop/Tablet/Mobile

300x250

300x600

Half page

728x90

Desktop/Tablet

Leaderboard

320x50

Mobile

Static wide banner

320x100

Mobile

Small banner

Desktop/Tablet

Standard display asset & tagging requirements HTML5 or third party served only (unless otherwise noted)All assets comprising the ad being served (tags, images, tracking pixels, etc.) Must be SSL compliant, make secure calls, and use secure URLs.

Creative specs sheet

Other

Additional advertiser opportunities include Custom Ad Units and PMP deals and engage with our quality audience of high-value shoppers.

Contact us

Standard

Native and Custom Display

CarGurus offers a variety of different ad placements and sizes across various devices. Fine tune your campaign based on the available custom and native ad unit options below.

Native and custom display advertising

728x90

Desktop/Tablet

Shopping links unit

300x250

Desktop/Tablet

Shopping links unit

728x80

Desktop/Tablet

Certified co-branded promo unit

728x90

Desktop/Tablet

Inventory filter

320x50

Mobile

Shopping links unit

Native and custom display asset & tagging requirements HTML5 or third party served only (unless otherwise noted). All assets comprising the ad being served (tags, images, tracking pixels, etc.) must be SSL compliant, make secure calls, and use secure URLs. All Custom units built by CarGurus unless otherwise noted. Requires assets and copy.

Creative specs sheet

728x90

Desktop/Tablet

Native filter unit

Want to drive your CarGurus display advertising or sponsored content to brand specific pages on site? Choose from different native sponsorships and integrated pages to grab your audience’s attention.

Branded and sponsored content

Creative specs sheet

CarGurus O&O

New Shopper Homepage Sponsorship Plus w/Social Ad On

CarGurus O&O

New Car Research Sponsorship Plus w/Social Ad On

CarGurus

CPO Shopper Homepage Sponsorship

BRANDED AND SPONSORED

AutoList

AutoList App Awareness Sponsorship

CarGurus

AutoList

+

CarGurus

AutoList

CarGurus

AutoList

+

CarGurus

AutoList

CarGurus

AutoList

Reach your target audience via sponsored email or custom promo units, tailored to your brands messaging to make an impact across your audience.

Custom ad units

728x90 300x250

Desktop/Tablet/Mobile

Custom

Desktop/Tablet/Mobile

Vehicle details promo unit

Creative specs sheet

Video in-market audience targeting

Social audience targeting

Segment targeting

Partner with CarGurus to access our exclusive digital marketplace and purchase programmatic ad inventory directly.

PMP (Private Marketplace Deals)

PMP

Custom Ad Units

728x90 300x600 300x250 320x50

Desktop/Tablet/Mobile

Custom

Desktop/Tablet/Mobile

Custom

Desktop/Tablet/Mobile

Get started

Creative specs sheet

RPM CarGurus Real-time Performance Marketing. Drive more high-quality shoppers to your website • Omnichannel Campaigns • Customized Ads • Dynamic Targeting • Branded CarGurus VDPs

Current solutions Choose from a variety of advertising and sponsored content to reach your desired audience. • Branded Landed Pages • Custom and Native Ad Units • Sponsorship • Retargeting • In-Market Audiences

Current solutions Choose from a variety of advertising and sponsored content to reach your desired audience. • Custom and Native Ad Units • Sponsorship • Segment Targeting • Social Audience Targeting • In-Market Audience Targeting

Creative specs sheet

Filtering/Blocking based on IP, domain, region, and more.

Traffic Source Filtering and Blocking

Putting the brakes on invalid traffic.

ABS (Anti Bot System)

CarGurus leverages a multi-layer security solution to monitor, reduce, and eliminate known sources of invalid traffic. Combined with added protection from our ad partners, the team at CarGurus uses automated internal technology and human review to guard against identifiable sources of low-quality interactions. Advertising with CarGurus means you will never be charged for impressions or clicks that have been identified by CarGurus as invalid traffic.

Ad Operations department highly trained in identifying sources of IVT.

Human Detection and Manual Review

IVT solutions from major ad partners and industry leaders.

Integrated Internal and Third-Party Technology

Staying up to date on recent trends and implementing preventative measures designed to reduce the incidence and impact of issues.

Research and Proactive Bot Hunting

ABS