Digital Deal Resource Center
By signing up for CarGurus Digital Deal, your dealership can close more deals with high-intent leads who have taken purchase steps online.
Use this resource center to learn all about Digital Deal, train your staff on the product, and ensure you get the most value from your new leads.
Explore the Digital Deal Summary
For each CarGurus Digital Deal lead, you’ll receive a full deal summary outlining all the information the buyer completed on your VDP, helping your sales team understand the deal details completed.
When you access the Digital Deal Summary from your Dealer Dashboard you’ll see full shopper information here - including if they scheduled an appointment to visit your dealership or requested delivery.
When you access the Digital Deal Summary from your CRM, you’ll see an anonymized deal summary that removes the contact details to ensure there are no security risks.
If the shopper submitted a hard-pull credit application, the Digital Deal Summary will include a green call out with information on their offer. View the application in your RouteOne or Dealertrack system.
What to do with your Digital Deal leads
Digital Deal leads completed purchase steps online including financing, deposits, and more - making them 2-5x more likely to close1. Be sure to treat these buyers differently from your typical CarGurus leads:
Reply quickly
Follow up promptly and confirm details ASAP - especially if a deposit is placed (ideally within the hour)
Personalize outreach
Use the information in the Deal Summary in your follow up - such as confirming their appointment time or validating their trade-in.
Review financing
Check to see if the shopper is pre-qualified or if they submitted a hard-pull credit app.
Confirm next steps
Ask the shopper what next step they’d like to take - phone call, video walk through, or an in-person dealership visit.
What to do with your Digital Deal leads
Digital Deal leads completed purchase steps online including financing, deposits, and more - making them 2-5x more likely to close1. Be sure to treat these buyers differently from your typical CarGurus leads:
Reply quickly
Follow up promptly and confirm details ASAP - especially if a deposit is placed (ideally within the hour)
Personalize outreach
Use the information in the Deal Summary in your follow up - such as confirming their appointment time or validating their trade-in.
Review financing
Check to see if the shopper is pre-qualified or if they submitted a hard-pull credit app.
Confirm next steps
Ask the shopper what next step they’d like to take - phone call, video walk through, or an in-person dealership visit.
If you have questions about Digital Deal, please reach out to your Account Manager or call 1-800-CARGURUS for assistance.